Social Media & Ecommerce Image Sizes: The Complete 2026 Guide

The wrong image size can cause awkward crops, soft text, hidden logos, or a rejected product image. Each platform uses several image types, and displayed size is not the same as a recommended upload or minimum requirement.

This guide covers profiles, banners, feeds, Stories, thumbnails, listings, and marketplace main images for 18 platforms. Values are labeled recommended, minimum, maximum, displayed size, or practical recommendation so you can tell a hard rule from a reliable working canvas.

Last verified: July 12, 2026. Platforms change their layouts and upload rules regularly, so check the linked official source before a high-value campaign or a large catalog migration.

Quick Answer: The Four Canvases to Create First

These four high-resolution canvases cover many common placements:

• 1080 × 1080 px (1:1): square feed posts, carousels, avatars, and product images.
• 1080 × 1350 or 1080 × 1440 px (4:5 or 3:4): portrait feed posts that use more mobile screen space. Instagram now preserves photos up to 3:4.
• 1080 × 1920 px (9:16): Stories, vertical image posts, covers, and full-screen placements.
• 1920 × 1080 or 1200 × 628 px (16:9 or about 1.91:1): thumbnails, banners, link cards, and landscape posts.

These are starting points, not universal requirements. Platform banners and marketplace product images still need dedicated canvases.

Resize an image for any platform — enter an exact width and height, then crop, expand, or scale the image without installing software.

Quick Reference Table

Use this table for the most common placement on each platform. Jump to the detailed section when you also need a profile image, cover, file limit, safe area, or marketplace content rule.

How to Read Image Size Requirements

• Recommended size is the platform's preferred upload size for quality or a specific placement.
• Minimum size is the smallest accepted image, not a promise of sharpness.
• Maximum size is a pixel, megapixel, or file-size limit that an upload cannot exceed.
• Displayed size is how large an image appears in one interface.
• Practical recommendation is a dependable production canvas when the platform publishes a ratio or upload limit but no single ideal pixel size.

Check ratio and pixels separately: 600 × 600 and 2000 × 2000 are both 1:1, but only the larger file may provide marketplace zoom detail.

Social Media Image Sizes

Instagram Image Sizes

Instagram preserves photos up to 1080 pixels wide when the ratio is between 1.91:1 and 3:4, according to its current official help.

Best choice: use 1080 × 1440 for a portrait post, or 1080 × 1350 when you need a 4:5 canvas shared with other networks.

Crop and safe-area note: keep text, faces, and logos near the center of a Story or Reel cover. Interface buttons and captions cover the top and bottom, while profile-grid previews may use a different crop from the full post.

Source: Instagram Help — image resolution and supported ratios. Profile, Story, and cover canvases are practical recommendations rather than fixed organic-upload requirements.

Facebook Image Sizes

Facebook uses circular identity images, responsive covers, feed media, link previews, and Stories. Always preview covers across devices.

Best choice: make 1200 × 1500 for portrait feeds and 1200 × 630 for links and wide-card placements.

Crop and safe-area note: Facebook says the left side of a Page cover is partly covered by the profile picture and the image may be cropped and resized. Avoid placing a logo or headline against any edge. Use PNG for covers with text or logos and an sRGB JPG for photographic covers.

Source: Facebook Help — Page profile and cover dimensions. Feed, link, and Story pixels are practical production canvases because organic display changes with placement and device.

TikTok Image Sizes

TikTok is vertical-first, but photo posts and Carousel Ads can also be square or landscape. Organic posts have no single official ideal pixel size.

Standard Carousel accepts 2–35 JPG, JPEG, or PNG images and suggests files at or below 100 KB. Treat that as an ad-delivery target, not a design-master size.

Best choice: create the master at 1080 × 1920, then keep important text and the subject in the middle portion. Downsize a separate export only when Ads Manager specifies 720 × 1280 or another placement size.

Crop and safe-area note: leave clear space at the top, bottom, and right side for account information, captions, navigation, and engagement controls. Always preview the asset in the publishing interface.

Source: TikTok for Business — Carousel Ad specifications.

YouTube Image Sizes

YouTube needs separate files for its circular profile image, responsive banner, 16:9 thumbnail, and square watermark.

For standard video thumbnails, YouTube recommends 1280 × 720, requires a minimum width of 640 px, and sets a 2 MB file-size limit.

Best choice: export video thumbnails at 1280 × 720. Use 2560 × 1440 for channel art, but design every essential word and logo inside the central safe area.

Crop and safe-area note: the same banner appears on TV, desktop, and mobile, but each device reveals a different part of it. Treat the outer banner as background-only space. Keep thumbnail text large enough to read when the image is reduced to a small recommendation card.

Sources: YouTube Help — channel branding and YouTube Help — custom thumbnails.

X Image Sizes

X supports 1:1, 1.91:1, 16:9, 4:5, 2:3, and 9:16 images. Choose the canvas for the intended feed, card, or full-screen placement.

Best choice: use 1200 × 1200 for a flexible single-image post or 1440 × 1800 when you deliberately want a taller mobile creative. Use 1500 × 500 only for the profile header.

Crop and safe-area note: leave generous space around the header's subject because responsive layouts and the profile image can cover or crop part of the design. For card headlines, X advises keeping text away from the lower-left area where interface elements can appear.

Sources: X Help — profile and header image sizes and X Ads creative specifications.

LinkedIn Image Sizes

LinkedIn's official post-photo range is 3:1 through 4:5, with a 552 × 276 minimum and a recommended width of 1080 pixels.

Best choice: use 1080 × 1350 for a standalone mobile-first post and 1200 × 627 when the image accompanies a URL. A square 1080 × 1080 version remains a useful shared asset for carousels and cross-posting.

Crop and safe-area note: the first image controls a multi-photo layout. LinkedIn can center-crop unsupported ratios, while identity images may cover part of a background.

Sources: LinkedIn Help — sharing photos and official ratio range and LinkedIn Help — Page link preview images. Profile and cover pixels are practical recommendations because LinkedIn's public help emphasizes upload controls more than one universal display size.

Pinterest Image Sizes

Pinterest favors vertical discovery. Its recommended 2:3 Pin avoids excessive height and feed truncation.

Best choice: choose 1000 × 1500 for standard Pins and design the first Pin in a carousel as the strongest standalone image.

Crop and safe-area note: Pinterest warns that ratios taller than 2:3 may be cut off in the feed. Keep the title and central product inside the upper and middle areas rather than relying on content at the bottom edge.

Sources: Pinterest Business — creative best practices and Pinterest Business Help — profile cover.

Snapchat Image Sizes

Snapchat is full-screen and vertical; Stories and ads need room for interface overlays.

Best choice: create at 1080 × 1920, then provide a 720 × 1280 derivative if the selected Ads Manager placement requests it.

Crop and safe-area note: do not place key content flush against the top or bottom. Snapchat adds the brand name, headline, call to action, navigation, and other controls over the full-screen creative.

Sources: Snap for Developers — media specifications and Snapchat for Business — ad formats and specs.

Threads Image Sizes

Threads publishes no separate fixed-pixel guide for organic images. The values below are practical recommendations, not upload rules.

Best choice: use 1080 × 1440 for a single portrait image and 1080 × 1080 for a mixed-platform carousel workflow.

Crop and safe-area note: preview multi-image posts because the feed layout can frame a collection differently from a single image. Avoid building a headline that depends on the extreme top or bottom of a tall image.

Source context: Threads does not currently provide a comprehensive organic pixel specification. These working sizes follow Meta's current Instagram supported ratio guidance and are intentionally labeled practical recommendations.

Bluesky Image Sizes

Bluesky specifies file size and aspect-ratio metadata rather than one required pixel dimension. Posts can contain four images with individual alt text.

Best choice: export a 1200-pixel-wide JPG and tune compression until it is below the per-image limit. Use PNG only when sharp text or transparency makes the larger file worthwhile.

Crop and safe-area note: provide accurate aspect-ratio metadata and alt text when publishing through an API. Bluesky's official developer guide says it is better to omit unknown aspect-ratio metadata than to guess.

Source: Bluesky developer documentation — image embeds. Pixel canvases for avatars, banners, and posts are practical recommendations.

Reddit Image Sizes

Reddit's community banner is unusually wide and shallow, so do not reuse a normal social header.

Best choice: make a dedicated 1080 × 128 community banner with a centered subject and a simple background. Use 1920 × 1080 or 1080 × 1080 for normal post images depending on the content.

Crop and safe-area note: put the community name and identifying artwork in the center of the banner. Side areas are the most likely to be lost or covered as Reddit adapts the design to different viewport widths.

Source: Reddit Help — community banner guidelines. Avatar, icon, and post sizes are practical recommendations.

Discord Image Sizes

Discord uses square icons, a short profile banner, and a 16:9 server banner. Some options require Nitro or a server Boost level.

Best choice: keep avatars and icons at 512 × 512, use at least 680 × 240 for a profile banner, and create server artwork at 1920 × 1080 when the source can support it.

Crop and safe-area note: Discord advises keeping the top 48 pixels of a 960 × 540 server banner visually simple so the server title stays readable. Avoid small text in an avatar because the image is usually displayed as a tiny circle.

Sources: Discord Support — custom profiles and Discord Support — server banners. Event and embed canvases are practical recommendations.

Ecommerce Product Image Sizes

Marketplace compliance also depends on background, framing, watermarks, text, props, and whether the photo accurately represents the item.

Amazon Product Image Sizes

Amazon separates technical uploads from main-image content rules. Every product needs an image, and larger images enable zoom.

Best choice: prepare a 2000 × 2000 JPEG main image on pure white, centered and filling most of the frame. Check category rules before adding graphics to secondary images.

Compliance note: do not enlarge a small source merely to cross the zoom threshold; interpolation cannot restore missing detail. Main-image rules can also vary by category, bundle, packaging, or product type.

Source: Amazon Seller Central — current product image requirements.

eBay Product Image Sizes

eBay requires one image, allows up to 24, and recommends 1600 pixels rather than merely meeting its 500-pixel minimum.

Best choice: export 1600 × 1600 images for the main shot and product detail views. Photograph the whole item face-on for the first image, then use the remaining images for angles, scale, condition, and flaws.

Compliance note: eBay prohibits borders, added marketing text, artwork, and watermarks. Used, damaged, or defective products need photos of the actual item rather than a stock image.

Source: eBay Help — adding pictures to listings and eBay picture policy.

Etsy Image Sizes

Etsy combines product photos with shop-branding formats and warns that transparent PNG areas can appear black.

Best choice: use at least 2000 × 2000 for product photos and set the first listing photo's thumbnail deliberately. Use 1600 × 400 for a big banner and keep branding centered so mobile cropping does not remove it.

Compliance note: Etsy supports JPG, GIF, PNG, SVG, and HEIC, but animated GIFs and transparent PNGs are not supported as expected; transparency may render black. Export a flattened JPG when a transparent background is not essential.

Source: Etsy Help — requirements and best practices for shop images.

Shopify Image Sizes

Shopify has no universal product-image ratio because themes control cards, galleries, collections, and banners. Catalog consistency matters most.

Best choice: use a consistent 2048 × 2048 canvas for square product catalogs. For banners and collection cards, inspect the theme's documentation and export for its actual section ratio instead of forcing a square image.

Performance note: the upload limit is not a target. Compress photos, retain zoom detail, and let Shopify generate responsive derivatives. Use JPEG for photos and PNG for sharp graphics or transparency.

Sources: Shopify Help — product media types and Shopify Help — image and file requirements.

Walmart Marketplace Image Sizes

Walmart's current developer guidance recommends a square 2200 × 2200 JPG at 300 ppi. Its Marketplace content policy requires a seamless white main-image background.

Best choice: deliver a 2200 × 2200 square JPG. Crop close enough that the product is easy to inspect without cutting it off, then add distinct supporting views.

Compliance note: the main image must not include watermarks, seller names, logos, overlays, promotional text, or accessories not included with the item. Additional images may show the product in an appropriate setting.

Sources: Walmart Developer — Item Management API overview and Walmart Marketplace — Item Setup Content Policies (PDF).

Google Merchant Center Image Sizes

Google Merchant Center can warn about images below its future 500 × 500 standard from July 2026; enforcement begins January 31, 2027.

The main image uses the image_link attribute; additional views use additional_image_link. Supported formats include JPEG, WebP, PNG, GIF, BMP, and TIFF, and the URLs must be crawlable by Google.

Best choice: move every catalog to at least 1500 × 1500 now. That is safely above the 2027 minimum and matches Google's current recommendation for strong performance across listing formats.

Compliance note: show the correct product variant and avoid placeholders, generic graphics, or a logo used instead of the product. Google recommends a solid white or transparent background and says the product should occupy between 75% and 90% of the frame.

Sources: Google Merchant Center — image link specification and Google Merchant Center — upcoming 500 × 500 enforcement.

How to Resize One Image for Every Platform

Start with one high-resolution master, protect essential content, and build a small family of ratio variants.

1. Start With a Large Master

Use the largest clean source available. A social master with at least 2400 pixels on the short side leaves room for varied crops. Preserve original product photos and export marketplace copies.

Do not upscale a tiny file merely to meet a minimum; it cannot recreate missing texture or detail. Inspect any enhanced result at 100%.

2. Create a Small Ratio Set

Build these versions from the master:

1. 1:1 square: 1080 × 1080 for social or 2000 × 2000 and above for product listings.
2. 4:5 and 3:4 portrait: 1080 × 1350 for broad social compatibility and 1080 × 1440 for Instagram's current taller photo range.
3. 9:16 vertical: 1080 × 1920 for Stories, Snapchat, TikTok, and covers.
4. 16:9 landscape: 1920 × 1080 for wide social media and thumbnails.
5. 1.91:1 link card: 1200 × 628 or 1200 × 630 for link-preview workflows.

Add platform-specific banners and marketplace exports only when needed.

3. Choose Crop, Expand, or Scale

• Use Crop when removing peripheral content is acceptable and the subject should fill the new frame.
• Use Expand when you need a wider or taller canvas without cutting off the subject. Fill the new area with a solid color, transparency, or AI-generated surroundings as the destination platform allows.
• Use Scale when the ratio is correct and only the pixel size must change.

For a detailed walkthrough, read How to Use AI Resize Image.

4. Protect the Safe Area

Keep faces, logos, prices, and text away from every edge. Follow official safe areas exactly; otherwise, keep critical content within the central 70%–80% and preview it in the platform composer.

5. Export the Right Format

• JPG/JPEG: compact default for photos and marketplace images; no transparency.
• PNG: useful for logos, screenshots, graphics, and crisp text. Some marketplaces flatten or reject its transparency.
• WebP: efficient and supported by Shopify and Google Merchant Center, but not every upload form accepts it.

Export in sRGB unless a platform explicitly requests something else. Compress the delivery copy rather than repeatedly saving over the original master.

Create every size from one source image with exact dimensions, ratio controls, free local crop and scale, or AI-assisted expansion.

Frequently Asked Questions

What image size works on most social media platforms?

A 1080-pixel-wide image is a strong start: 1080 × 1080 square, 1080 × 1350 or 1080 × 1440 portrait, and 1080 × 1920 full-screen. One file will not display identically everywhere.

Can I use the same image on every platform?

Reuse the source design, not the same crop. Create a small ratio set and keep the visual hierarchy consistent.

Is 1080 × 1080 still a good default?

Yes, for square posts, carousels, avatars, and templates. Portrait feeds, Stories, YouTube thumbnails, and ecommerce products need other canvases.

Should I use JPG, PNG, or WebP?

Use JPG for photos, PNG for graphics or transparency, and WebP only where it is explicitly accepted. Keep a high-quality master for later formats.

How do I prevent text and logos from being cropped?

Keep essential content near the center, use the platform's official safe area when one exists, and preview the upload on both mobile and desktop. Avoid placing a headline directly against an edge, behind a circular avatar, or under the control-heavy lower portion of a Story.

What is the best size for ecommerce product images?

There is no single universal requirement, but 2000 × 2000 is a useful master for many square catalogs. Export the platform-specific version afterward: Amazon prefers more than 1000 pixels on the longest side for zoom, eBay recommends about 1600 × 1600, Etsy recommends at least 2000 × 2000, Walmart specifies 2200 × 2200, and Google recommends 1500 × 1500 or larger.

Are minimum dimensions the same as recommended dimensions?

No. A minimum is the lowest value that may be accepted. A recommended size is intended to produce better display quality, zoom, or delivery performance. For example, eBay's minimum is 500 × 500 while its recommendation is about 1600 × 1600. Design to the recommendation whenever the source image supports it.

How often do platform image requirements change?

Small display and crop changes can happen throughout the year, while formal upload requirements change less often. Review official documentation before major campaigns and catalog imports, and audit evergreen templates at least quarterly. This guide uses a permanent URL and will update the year, verified date, and specifications as platforms change.

Make Every Platform Version From One Image

The safest process is simple: preserve a high-resolution master, build the few ratios your campaign actually needs, preview each destination, and export a separate delivery file. That prevents accidental stretching, protects text from interface overlays, and keeps marketplace images within both quality and content rules.

Open the AI Resize Image editor to crop, expand, or scale an image to any exact pixel size in this guide.